advertise
pronunciation
How to pronounce advertise in British English:
UK [ˈædvətaɪz]
How to pronounce advertise in American English:
US [ˈædvərtaɪz]
-
- Verb:
- call attention to
- make publicity for; try to sell (a product)
Word Origin
- advertise
- advertise: [15] When it was originally borrowed into English, from French, advertise meant ‘notice’. It comes ultimately from the Latin verb advertere ‘turn towards’ (whose past participle adversus ‘hostile’ is the source of English adverse [14] and adversity [13]). A later variant form, advertīre, passed into Old French as avertir ‘warn’ (not to be confused with the avertir from which English gets avert [15] and averse [16], which came from Latin abvertere ‘turn away’).This was later reformed into advertir, on the model of its Latin original, and its stem form advertiss- was taken into English, with its note of ‘warning’ already softening into ‘giving notice of’, or simply ‘noticing’. The modern sense of ‘describing publicly in order to increase sales’ had its beginnings in the mid 18th century. In the 16th and 17th centuries, the verb was pronounced with the main stress on its second syllable, like the advertise- in advertisement.=> adverse, adversity, verse
- advertise (v.)
- early 15c., "to take notice of," from Middle French advertiss-, present participle stem of a(d)vertir "to warn" (12c.), from Latin advertere "turn toward," from ad- "toward" (see ad-) + vertere "to turn" (see versus). Sense shifted to "to give notice to others, warn" (late 15c.) by influence of advertisement; specific meaning "to call attention to goods for sale, rewards, etc." had emerged by late 18c. Original meaning remains in the verb advert "to give attention to." Related: Advertised; advertising.
Example
- 1. America may seem to have no need to advertise .
- 2. And when companies or institutions purchase offsets , they typically advertise having done so .
- 3. Until recently , the temptation would have been to advertise for undergraduate volunteers for such a project .
- 4. They dictate who may offer what sort of service , the charges allowed for professionals and how they may advertise .
- 5. Advertise in your local paper .