aspirational

pronunciation

How to pronounce aspirational in British English: UK [ˌæspəˈreɪʃənl]word uk audio image

How to pronounce aspirational in American English: US [ˌæspəˈreɪʃənl] word us audio image

Word Origin

aspirational (adj.)
by 1985, from aspiration (n.1) + -al (1).

Example

1. Pricing an aspirational drink is a delicate art .
2. As the middle classes in emerging markets grow , the argument goes , they want to buy international brands that they see as aspirational .
3. The use of cutlery by ordinary people wasn 't common in england until the 18th century , when cheaper methods of mass production began to make such aspirational objects more widely available .
4. John ermatinger , head of gap 's asia pacific business , told the financial times the stores would be stocked with a mix of product selected from its gap businesses in the us , europe and japan that would represent " aspirational product at accessible pricing " .

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