assure
pronunciation
How to pronounce assure in British English:
UK [əˈʃʊə(r)]
How to pronounce assure in American English:
US [əˈʃʊr]
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- Verb:
- make certain of
- inform positively and with certainty and confidence
- assure somebody of the truth of something with the intention of giving the listener confidence
- be careful or certain to do something; make certain of something
- cause to feel sure; give reassurance to
- make a promise or commitment
Word Origin
- assure
- assure: see insure
- assure (v.)
- late 14c., from Old French asseurer (12c., Modern French assurer) "to reassure, calm, protect, to render sure," from Vulgar Latin *assecurar, from Latin ad- "to" (see ad-) + securus "safe, secure" (see secure (adj.)). Related: Assured; assuring.
Antonym
Example
- 1. Apologise and assure him it will not happen again .
- 2. They are sound sleepers , I assure you .
- 3. I can assure you that this is not the case .
- 4. Will assure america can get its 20 million barrels a day ?
- 5. Eg. I assure you they 'll be perfectly safe with us .