aura
pronunciation
How to pronounce aura in British English:
UK [ˈɔːrə]
How to pronounce aura in American English:
US [ˈɔːrə]
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- Noun:
- a sensation (as of a cold breeze or bright light) that precedes the onset of certain disorders such as a migraine attack or epileptic seizure
- an indication of radiant light drawn around the head of a saint
- a distinctive but intangible quality surrounding a person or thing
Word Origin
- aura
- aura: see air
- aura (n.)
- 1870 in spiritualism, "subtle emanation around living beings;" earlier "characteristic impression" made by a personality (1859), earlier still "gentle breeze" (late 14c.), from Latin aura "breeze, wind, air," from Greek aura "breath, breeze," from PIE root *awer- (see air (n.1)).
Example
- 1. Yet its aura cannot entirely hide its vulnerabilities .
- 2. But opportunities missed in emerging markets have dimmed hsbc 's aura .
- 3. That would help maintain the aura and identity that make people so crazy about apple .
- 4. His bigger problem now is that he has lost his aura as an effective campaigner .
- 5. The arcane aura that surrounds personal computers is not just a " user interface " problem .