good will
pronunciation
How to pronounce good will in British English: UK [ɡud wil]
How to pronounce good will in American English: US [ɡʊd wɪl]
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- Noun:
- a disposition to kindness and compassion; benign good will
- (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
- the friendly hope that something will succeed