hype
pronunciation
How to pronounce hype in British English:
UK [haɪp]
How to pronounce hype in American English:
US [haɪp]
-
- Noun:
- blatant or sensational promotion
Word Origin
- hype (n.)
- "excessive or misleading publicity or advertising," 1967, American English (the verb is attested from 1937), probably in part a back-formation of hyperbole, but also from underworld slang sense "swindle by overcharging or short-changing" (1926), a back-formation of hyper "short-change con man" (1914), from prefix hyper- meaning "over, to excess." Also possibly influenced by drug addicts' slang hype, 1913 shortening of hypodermic needle. Related: Hyped; hyping. In early 18c., hyp "morbid depression of the spirits" was colloquial for hypochondria (usually as the hyp or the hyps).
Example
- 1. There was no need to hype it up .
- 2. All hype aside , electrification certainly proved to be a good idea .
- 3. But talk of a renaissance in entrepreneurship is not all hype .
- 4. Amid the hype about electric cars , one problem remains : their price .
- 5. For politicians there is a temptation to hype it to practice the politics of fear .