suasion
pronunciation
How to pronounce suasion in British English:
UK ['sweɪʒn]
How to pronounce suasion in American English:
US ['sweɪʒn]
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- Noun:
- the act of persuading (or attempting to persuade); communication intended to induce belief or action
Word Origin
- suasion (n.)
- late 14c., from Old French suasion (14c.) and directly from Latin suasionem (nominative suasio) "a recommending, advocacy, support," noun of action from past participle stem of suadere "to urge, incite, promote, advise, persuade," literally "recommend as good" (related to suavis "sweet"), from PIE *swad- "sweet, pleasant" (see sweet (adj.)). Survives chiefly in phrase moral suasion (1640s). Latin Suada was the goddess of persuasion.
Example
- 1. A club that works by consensus and abhors sanctions has only moral suasion .
- 2. Moral suasion , more stringent capital requirements and the usual seasonal lull reduced july 's net new loans to the lowest level since beijing started stimulating in earnest last november .
- 3. But the contrasting strengths of unions east and west illuminate one basic fact : unions do well for their members in rising economies , but in more austere times , moral suasion is their best and perhaps only card .
- 4. Mugur isarescu , governor of the central bank of romania , said his institution would be prepared to use a range of instruments to support the leu , including interest rate policy , moral suasion and minimum reserve requirements .
- 5. Instead , we rely on a patchwork of authorities , largely derived from our role as a banking supervisor , as well as on moral suasion , to help ensure that the various payment and settlement systems have the necessary procedures and controls in place to manage the risks they face .