unconventional
pronunciation
How to pronounce unconventional in British English: UK [ˌʌnkənˈvenʃənl]
How to pronounce unconventional in American English: US [ˌʌnkənˈvenʃənl]
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- Adjective:
- not conforming to accepted rules or standards
- not conventional or conformist
- not conforming to legality, moral law, or social convention
Word Origin
- unconventional (adj.)
- 1832, from un- (1) "not" + conventional (adj.). "A 19 cent. epithet for a certain type of affectation." [Weekley] Related: Unconventionally.
Example
- 1. Unconventional resources are your key to gaining competitive advantage .
- 2. The federal reserve 's policy-setting committee next meets on september 20th and 21st and has scheduled an extra day 's discussion on its arsenal of unconventional monetary weapons .
- 3. Unconventional resources can help you gain competitive advantage .
- 4. Even the way the deal is getting done is unconventional .
- 5. China has vast reserves of shale gas and other unconventional fuels .