unconventional

pronunciation

How to pronounce unconventional in British English: UK [ˌʌnkənˈvenʃənl]word uk audio image

How to pronounce unconventional in American English: US [ˌʌnkənˈvenʃənl] word us audio image

  • Adjective:
    not conforming to accepted rules or standards
    not conventional or conformist
    not conforming to legality, moral law, or social convention

Word Origin

unconventional (adj.)
1832, from un- (1) "not" + conventional (adj.). "A 19 cent. epithet for a certain type of affectation." [Weekley] Related: Unconventionally.

Example

1. Unconventional resources are your key to gaining competitive advantage .
2. The federal reserve 's policy-setting committee next meets on september 20th and 21st and has scheduled an extra day 's discussion on its arsenal of unconventional monetary weapons .
3. Unconventional resources can help you gain competitive advantage .
4. Even the way the deal is getting done is unconventional .
5. China has vast reserves of shale gas and other unconventional fuels .

more: >How to Use "unconventional" with Example Sentences